Choosing and Registering Your Business Name

small business concept with related word cloud handwritten on blackboard

For many start-ups, the process of choosing a business name can be a headache. This is because there are so many businesses across the globe, and it’s hard to choose a name that can attract clients and fruitfully sell the new business. It is imperative for new businesses to brainstorm and settle on a creative and unique name that can grow into a brand.

The act of choosing and registering your business name lays a crucial foundation to operate your business legally and potentially set yourself for financial aid and partnerships with other interested parties. Your business name will frame its identity. After you have selected a name for your business, you will need to register it to comply with the set state and federal laws.

Although there are several things to consider, we have narrowed down three main criteria for start-ups that are searching for a business name. This guide is prepared based on first hand experiences encountered in registering Manassas Limo  – www.manassaslimo.com, and we believe those passionate to register a start up will benefit a lot.

i) Uniqueness and web-readiness. It is of particular importance for startup businesses to have unique names. Since you are competing with already established corporations that have more clients and money, you need a name that will pique the interest of customers browsing through the internet. You must also make sure that your business name makes sense and is not meaninglessly unique.

ii) The meaning and connotations of the name. As earlier alluded to, your business name must have a meaning. It should reflect the brand that you are trying to sell and also have underlying connotations that are meaningful within the industry.

iii) Availability of the name. Once you have settled on a unique business name, you must check through domain names and registered trademarks to find out whether or not if currently is being used by another business. If the name is available, then you ought to rush and register it. In case the name you had chosen is already taken, you will have to start afresh and look for an alternative name.

Three ways of registering your business name

If you find that the name for your business is available, you will need to register it, to own it. Countries tend to have different laws and regulations regarding registration of businesses. In the US, different states regulate business registration differently.

However, here are three primary ways through which you can register your business:

i) Business Structure Registration. This is a straightforward way of registering the name of your startup business, and it effectively ensures that you can use the name. There are three business structures under this form of registration, the limited liability company or limited partnership (LLC or LP), the non-profit and the corporation. When registering as an LLC or LP, your business name must have the words LLC or LP at the end. Although the procedure differs from state to state, you only need to register and pay the required fees for publishing a notice of intent.

Start businessFor non-profit organizations, the process is different because you have to file your articles of association and tax exemption request with the IRS. Additionally, you also have to register with all the states where you will be carrying out fundraising activities.

Corporations on the other hand, also have to add a suffix to their last name, and this can either be “Corp” or “Corporation”. They also have to file articles of incorporation for a fee and choose their board members before being registered.

ii) Doing Business As. This type of registration is mandatory in some states but not others. You can register your business name under the Do Business As method through the office of the secretary of state.

iii) Trademark Registration. This is a legal means of protecting your business name from other people who may want to use it. You can register your business name as a trademark either at the state level or national level. Although this process is more expensive, it guarantees that the name belongs to you.

It is your responsibility to research and find a unique name for your startup business. You can brainstorm with people in your career or social circles. You also have to register your company name and follow the correct procedures as per your state laws and regulations.

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